Mobile Marketing and Advertising - Mobile Marketing Magazine

EE Marketing MD: ‘BT’s transformation journey involved not just rebranding but redefining our business’

The Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane has revealed that the rebranding of BT was more than just a cosmetic change, rather it was

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Samsung Ads UK connects advertisers to missed TV audiences with new Insights Planner tool

ITV, Channel 4 and BBC join TikTok Pulse Premiere programme

Reddit appoints ex-Google exec as VP of Ads Products

Subscrible launches first ad-free game catalogue

Monzo launches ‘Money Never Felt Like Monzo’ brand campaign

Apple apologises crush advert that ‘missed the mark’

TikTok to automatically label AI-generated content

Analysis

Interview: TCL UK&I Country Director William Paterson on ‘humanising’ and ‘democratising’ technology

As new technology continues to advance, there’s one company that stands out for its commitment to making these innovations accessible to everyone. Meet TCL Mobile, led by Country Director, William Paterson,

Stats

Data: TikTok helps boosts cinema footfall

TikTok has been attributed to driving footfall to the cinema, according to new data. In first-of-its-kind study in the UK, TikTok partnered with LiveRamp to analyse 12 film campaigns to

Advertising

Yours Clothing unveils inclusive summer campaign featuring plus size influencers

Yours Clothing has enlisted four plus size influencers to launch its new inclusive summer campaign. Featuring in the campaign, which is part of the retailer’s ‘Outsiders’ brand platform, are Kerry

Advertising

WATCH: Currys staff stays undistracted amid summer of sports

Currys has launched a new ad showcasing its employees wearing creepy eye masks to avoid getting distracted amid the summer of sports. In a bid to stay undistracted from the

Connected World

Vodafone merger deemed ‘vital’ for offsetting investment costs, Three UK CEO warns

The CEO of Three UK, Robert Finnegan, has warned the £15 billion merger with Vodafone UK is “vital” to enable the required investment scale. According to Finnegan, who has held the position of CEO

Events

Unveiling insights at London’s Mobile & App Masterclass

Today [9 May 2024], marketers and industry experts gathered in London at The Future of Mobile’s Mobile & App Masterclass. Hosted in person, the event created a platform for robust

Advertising

WATCH: Tesco Mobile launches next instalment of its ‘It Pays to be Connected’ campaign

Tesco Mobile has launched the second instalment of its ‘It Pays to be Connected‘ campaign, poking fun at parent group chats. Created by BBH London and directed by Blink’s Fred Rowson, the campaign, ‘Parent Posse’,

Google incorporates AI tools on mid-tier Pixel

Google has incorporated a range of AI tools already offered in its most advanced smartphones in the upcoming Pixel 8a. The device, which is now available for pre-orders, will now

Member Content

impact.com maintains momentum with strong Q1 results

Partnership management platform,impact.com, has announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster. As a result, the company has welcomed leading

Connected World

HMD revives Nokia 3210 phone to target the digital detox market

The parent company of Nokia phones, Human Mobile Devices (HMD), has resurrected the Nokia 3210 phone marketed as a “digital detox”. Like the original, which launched in 1999, the remake

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Mobile Money

BT Tower sold to hotel group in £275m deal

BT Group has signed a £257 million deal with MCR Hotels to turn the iconic BT Tower into a hotel. The company stated MCR Hotels plans to preserve the tower as

Mobile Money

Vodafone in advance talks to sell Italy business to Swisscom in €8bn deal

Vodafone has revealed it is in advance talks to sell its Italian telecoms arm to Swisscom, in a deal that would value the unit at €8bn. According to the telecoms

AR/VR

Snapchat launches AR ‘Dune: Part Two’ campaign in partnership with Warner Bros

Snapchat has teamed up with Warner Bros to launch an AR lens, ahead of the release of ‘Dune: Part Two’. The new Lens allows users to become Fremen, a fictional

Videos

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Mobile Money

Huawei and Amazon ink multi-year patent licensing deal

Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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